Reasons to Attend a Business Workshop


So, you’ve got a great idea for a business startup? Perhaps you’re a business owner or leader who is struggling to make an impact? Or maybe you are just looking to develop your business as the owner. No matter what your situation, as a business owner, attending a training or development workshop can be one of the best ways to help your business succeed.

You might think that the cost isn’t worth any possible gains, or that your business is already successful and is great at developing itself. However, a brand new startup or failing business is not the only reason you should attend a business workshop. Profiting and established businesses will find that a business workshop can launch new and exciting ideas no matter what stage your business is in. Once you’re done reading this article, you may want to read more about how to maximise your time at a workshop as well.  

Networking is the buzzword that has become incredibly important in the business world, and for good reason. Attending a business workshop is not just for your business, it’s also for you to make connections with other similar business owners. You might want to take a look at this slideshow to help you improve your networking skills.

Even though you may have just started your business, you can never know what the future will hold. Perhaps the direction of the business will change, or you’ll be growing exponentially and need new leaders to join in. What better place to find them, then the leaders from your business workshop? You already know they are dedicated to learning and development, and gotten a firsthand look at their communication style, leadership style, etc. Perhaps you worked in a small group together during the workshop, so you’ve also gotten a taste for how you work together. On the other hand, you may also be sought out from others for different business ventures. Getting your name out there and forming connections will be extremely useful to you.

Along the same lines as networking, learning from others is the next best reason to attend a workshop. Sometimes being a leader or owning your own startup can be isolating. Coming to a workshop or training means that you are surrounded by people who are doing the same thing you are. You may feel a sense of comradery and teamwork that you don’t normally get in your own business. That in itself is a rewarding enough reason to attend.

Another great thing about getting leaders and business owners together is that you instantly have a room full of new perspectives. It is so easy to get stuck in a rut of how you do things day in and day out, and this is the perfect opportunity to see what other people do to handle the same situations. Every person there will come from a different background or possibly a different industry, and therefore will have slightly or even drastically different processes that you can possibly use yourself.

Even better than that, you can learn from other participant’s mistakes and hopefully not have to make them yourself, saving you time and money in the long run. You can also take a more indepth look at their mistakes and prevent future slipups or misguided ventures, avoiding the countless headaches that inevitably come with them.    

Brainstorming is another extremely helpful reason to attend a workshop. When you’re at work, it is sometimes impossible to take a step back and really look at how you handle situations or review your processes in detail. When you attend a workshop, you finally have the time to do this, and with minimal  interruptions. This guide can help you learn how to brainstorm and even facilitate it in your group, so you are prepared to join in or lead the conversation during your workshop. To learn more about how your brain generates new ideas, especially during brainstorming, take a look at this article.

Workshops will often provide a workbook or assessment that you complete on your own, and then talk about as a small or large group. Again, one of the best parts about a workshop is that you can share your results with your group, and hear everyone else’s thoughts and opinions as well. This means that you can draw on their experiences and come away with countless ideas.

Being inspired is a natural response to a business workshop. You are surrounded by people who are trying to accomplish the same things that you are, and in a multitude of ways. That energy of like-minded people together can propel your motivation and new ideas long after the workshop is done. You may leave inspired to start a project or implement a new process that you would have never thought of before. Who knows, you could even make some friends out of the deal!

Finally, you may learn a new skill and be able to practice it right then and there. Many workshops will be spending time teaching new concepts that you can bring back to your business, and then provide you with practice time and feedback. This is a perfect time to attempt something new, as you’ll be practicing in a safe environment with plenty of help. The more hands on practice you have, the better you will be able to introduce it to your business.

So remember, no matter what stage you are in your business, whether you’re a seasoned leader and business owner, or just tossing around the idea of a startup, a workshop is always a great idea for you. Even if the workshop is just a refresher, you will still come away with an expanded network and a fresh take on your business. To get started on a local leadership training, business development, or startup workshop in New Zealand, visit The Icehouse at


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